Brand kit · Sporting Escapes Group

Sporting Escapes Group

Specialist sports travel brands for unforgettable group escapes.

Premium sports travel. Deep navy with green and gold accents. Active, confident and organised.

Media enquiry Visit sportingescapesgroup.com

Identity

Logos & marks

Primary logo

Laurel + star lockup — gold laurel, navy wordmark — for light backgrounds

SVG

Dark-background logo

Reversed laurel emblem — cream — for dark / hero backgrounds

SVG

Icon / app mark

Laurel emblem on navy tile — primary icon / app icon

SVG

Favicon (32×32)

Laurel emblem on navy tile — favicon

SVG

Click any mark to download the SVG. For other formats or high-resolution files, email the brand team via the media enquiry button above.

Social & sharing

Social and digital assets

Social avatar

Laurel emblem on navy tile — social avatar

SVG

Visual identity

Colour palette

Primary

White text · 16.8:1 · passes AA

Headers, premium surfaces, primary buttons

Accent

Dark text · 7.6:1 · passes AA

Highlights, call-to-action, key emphasis

Background

Dark text · 17.9:1 · passes AA

Default page background (light theme)

Foreground

White text · 17.9:1 · passes AA

Body text on background

Colours sourced from the central portal brand config so they stay in lockstep with the live theme layer. Background and body text are the same pair on every brand in the portfolio.

Typography

Typography & samples

Heading

Premium group travel, organised end-to-end

Body

We design and deliver standout sports travel for clubs, societies and friends — from match weekends to multi-day European tours.

Tone

Brand voice

Reassuring and detail-oriented. Speaks to the planner who wants their group looked after end-to-end.

Tone

· confident
· organised
· premium
· warm

Words to use

· curated
· tailored
· looked after
· standout
· end-to-end

Words to avoid

· cheap
· bargain
· lads on tour
· budget

Photography

Image style

Real groups in real sports moments — premium hospitality, sun-drenched venues, crisp stadium light.

Use

· group of friends at a venue
· stadium architecture
· food and hospitality detail
· travel-day moments

Avoid

· stock-looking solo travellers
· over-saturated colour grading
· generic city skylines

Legal

Footer compliance wording

Sporting Escapes Group is affiliated with InteleTravel UK, under ABTA membership number P7384. InteleTravel UK are appointed agents for our suppliers who are ATOL holders.

Use the shared <TravelComplianceDisclaimer brandKey="sportingEscapesGroup" /> component rather than copying the wording into pages — keeps every site in sync with the live ABTA / ATOL config.

Contact

Get the official files

General enquiries

hello@sportingescapesgroup.com

Media & press

press@sportingescapesgroup.com